Regular visitors to the Procurement Magazine website know that rarely a week goes by without a mention of Coupa. The‘ margin multiplier’ is recognised for driving bold transformation projects. The likes of AkzoNobel, the San Francisco Giants and even Sesame Workshop have all enlisted Coupa to automate spend management and greater productivity. In an era of economic uncertainty and rapid technological advancement, procurement leaders are increasingly turning to digital solutions to transform their operations. Rising inflation, trade tariffs and ongoing supply chain disruptions have made profit margin management more challenging than ever, forcing business leaders to rethink their operational strategies.
But why is it that, when digital transformation is on the agenda, companies are repeatedly turning to Coupa?
Here, João Paulo da Silva, Regional President for EMEA & APAC at Coupa, explains how the firm helps organisations navigate challenges while preparing for the future of procurement.
“ Our vision for the future is clear – eliminating the manual work that slows businesses down and moving towards truly autonomous spend management”
JOÃO PAULO DA SILVA, REGIONAL PRESIDENT, COUPA
Leveraging data for intelligent decision-making At the heart of Coupa’ s success is its ability to harness the power of big data and artificial intelligence. With visibility into more than US $ 7tn in business transactions, the platform provides unique insights drawn from the world’ s largest procurement community.
56 April 2025