SUSTAINABILITY
Matthias also wanted an event that was more startup-centric, startupfriendly and more exciting.“ With all respect, I always felt procurement events were a little bit boring, a bit the same old. I wanted to build a new type of event witha more exciting experience,” says Matthias.
“ Experience comes with the density of people in the room. Once you have the experience, people get excited, you bring a diverse group together, and people start to connect. They create a sense of belonging, and I think we’ ve done that.”
In this modern world, where AI blurs the line between what is true or fake, Matthias sees face-to-face and in-person moments will become more important than ever, a good trend in the favour of B2B events.
“ But what keeps us up at night is really how we can connect attendees with each other. How can we drive meaningful connections?” says Matthias.
“ Anyone can build a tech event in procurement and bring bright speakers to the stage. What should really be our core mission is to connect the ecosystem. Once we get to know
96 August 2026