“ Data can tell you what should happen, but experience, judgement and our strategic supplier relationships determine what will work”
Dan Coe CPO Coca-Cola
Negotiation, collaboration and trust remain distinctly human capabilities.
“ AI really is a game changer in my opinion, but it is still a tool so human intelligence remains front and centre.”
The human-led effort has been at the heart of his digitisation effort, which he sees as much about culture as technology:“ I’ ve made digitisation a foundational part of our organisational strategy for the last few years.
“ I make a point to reinforce this idea during every town hall, and we regularly feature digital success stories to highlight how this technology is transforming our work in a positive way.”
26 August 2026