COUPA
“ Start small, think big and scale fast – AI success is a journey, not a single leap”
Peter Truman,
Senior Director of Technical Architects, Coupa
That highlights a great opportunity to go through a sourcing event to get a better price.”
Driven ROI businesses can see Peter encourages leaders to evaluate AI success through business KPIs, not abstract technical metrics.“ It’ s really KPIs around the business processes that people are running,” he says.
That includes sourcing efficiencies, spend savings, ESG improvements and workflow optimisation.
Peter shares examples of Coupa customers already achieving measurable impact:“ Uber looked at millions of transactions within the platform and generated tens of millions in sourcing efficiencies through contract renegotiation and supplier consolidation.”
Another success story is Microsoft:“ By working with Coupa’ s AI supply chain solutions, they made over a 60 % cut in their transportation emissions while improving the overall efficiency of that supply chain.”
Learning to crawl, walk and run with AI For enterprises at the start of their AI journey, Peter’ s advice is pragmatic: start small, scale fast.“ I wish Coupa was the magic dust that did that. It’ s about focusing on specific outcomes you’ re looking to achieve. Think big about the opportunity, but start with quick wins – relatively low risk, high impact areas.”
Coupa encourages a“ crawl, walk, run” approach: begin with defined process
62 December 2025