KRISTINA FRIEDMAN
SUSTAINABILITY
KRISTINA FRIEDMAN
TITLE: HEAD OF SUSTAINABILITY – NORTH AMERICA
COMPANY: UNILEVER INDUSTRY: MANUFACTURING LOCATION: NEW YORK, US
Kristina Friedman is the Head of Sustainability for North America at Unilever. She works across the business in the US and Canada to enable progress towards the company’ s global sustainability commitments.
STEP Up for Agriculture aims to empower local organisations with the tools, training and resources they need to support farmers directly. By meeting farmers where they are, this approach is built to unlock scale – accelerating adoption across diverse regions and creating a ripple effect of trust and innovation throughout the supply chain.
Kristina Friedman, Head of Sustainability for Unilever North America, adds:“ Regenerative agriculture is a big part of how we’ re building a stronger, more resilient supply chain and food system – and Unilever is committed to rolling out regenerative agriculture principles across one million hectares globally by 2030.
“ STEP up for Ag can help us move faster and smarter, empowering farmerled groups with the tools they need and opening doors to more great suppliers to grow our business. Our longstanding work with Practical Farmers of Iowa has been game-changing and this next chapter is a huge step forward.”
A multi-tier partnership driving collective change Transitioning more farms to regenerative agriculture demands deep collaboration – no single company or organisation can achieve it alone.
STEP Up for Ag is fostering cross-sector partnerships to build a shared ecosystem of support that empowers farmers and drives meaningful, scalable change.
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