Ford Pro: from hardware to intelligence Ford Pro continues to anchor the company’ s commercial vehicle leadership in Europe.
The division is now centred on software-enabled productivity, providing integrated solutions that connect vehicles, telematics, maintenance and fleet management. An example of this capability is the Ford Liive Uptime system, which delivered an estimated 820,000 additional days of vehicle uptime to European customers in 2024.
By converting billions of data points into actionable fleet intelligence, the company says Ford Pro is positioning itself as an“ indispensable ecosystem for operators who rely on uptime for margin protection”.
Expanding the passenger portfolio Alongside Ford Pro, Ford aims to revitalise its passenger vehicle range with what it is calling“ distinctive, affordable and design-driven products”.
Jim Baumbick, president of Ford Europe, emphasised this productfirst philosophy, saying:“ Our plan is about unleashing the Blue Oval. We are leveraging strategic partnerships to ensure competitiveness, but we are obsessing over the product.
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