STRATEGIC SOURCING
“ These will be fun to drive, fully connected vehicles that stand out from the crowd.”
The 2028 product wave will introduce multi-energy architectures that enable Ford to balance hybrid and electric offerings based on consumer adoption patterns across European markets.
Industrial optimisation for a multi-energy future Ford’ s industrial footprint in Europe is being recalibrated to balance cost efficiency, flexible capacity and localised EV component production – designed to shorten supply chains.
A key example is the company’ s UK operations, where Ford’ s Halewood plant produces electric drive units following a £ 380m( US $ 510m) investment and the Dagenham plant continues to supply advanced engine technology.
These units support the broader European production network, including Ford Otosan – Ford’ s longstanding joint venture with Koç Holding.
Ford Otosan’ s facilities, tightly integrated into Ford’ s industrial system, are central to the company’ s commercial vehicle portfolio.
While Halewood produces electric drive units and Dagenham supplies advanced engine technology, new EV production will be carried out at Cologne’ s recently-developed Electric Vehicle Centre.
Policy alignment and market realities Alongside its pledge to invest in Europe, Ford is also urging national leaders and lawmakers to help car manufacturers to operate in a“ more pragmatic, marketaligned regulatory environment”.
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