Early engagement with suppliers, measurable interventions and verified co-claiming reduce the cost of crisis responses – such as rush logistics, reformulation or emergency hedging during climate shocks.
Mars, for example, uses Agreena to scale up its regenerative agriculture commitments, targeting a net zero roadmap that covers more than one million acres of practice change by 2030. With nearly 60 % of its emissions coming from agricultural inputs, Mars prioritises verified interventions as the heart of its Scope 3 strategy.
“ By securing verified greenhouse gas reductions and removals, Mars can confidently account, report and claim on climate impact annually, aligned with their Scope 3 carbon reduction strategy,” says Luke.
Agreena’ s impact modelling and registry systems allow Mars and its farmers to share both financing and environmental outcomes. Guaranteed payments flow to farmers, who deliver measurable, independently verified GHG reductions.
Agreena is supporting regenerative practice incentives on up to 5,500 hectares of wheat crops between 2024 and 2026
Source: Agreena
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