Etosha Thurman
Etosha Thurman
Chief Marketing and Solutions Officer , Intelligent Spend and Business Network
SAP
As we enter 2024 , procurement organisations will continue to focus on cost containment and supply continuity in order to bring value to their businesses . These have traditionally been the primary value drivers and in today ’ s economic environment , I see this continuing . The opportunity will be maintaining the expanded voice earned with stakeholders during the volatile , crisis riddled past few years , given the resurgence of hyper focus on cost containment . The challenge facing procurement will be how to tackle all of this successfully . What we ’ ll see is the use of innovation like generative AI , spend analysis and category management solutions to not only provide relevant , real-time business insights , but importantly , to increase the efficiency and productivity of procurement teams , giving more capacity to focus on the strategic work stakeholders now expect .