TECHNOLOGY
“Customers can quickly become disillusioned if they don ’ t see tangible business gains from AI technology ”
WALTER SUN GLOBAL HEAD OF AI SAP
With every tech company seeking a competitive edge in the GenAI arms-race , Sun expects the strength of SAP ’ s data offering to be a key weapon in SAP ’ s AI arsenal .
“ We can optimise our AI procurement scenarios by leveraging our robust business data model in ways competitors can ’ t ,” he says . “ We use large language-models to develop recommendations , then finetune them by tapping into our data model to deliver highly relevant outcomes for our customers .”
Trust , he stresses , is also a crucial factor when handling customer data .
“ AI has the potential to unlock vast potential for society , businesses and governments ,” says Sun , adding : “ But it can also create economic , political and societal challenges , depending on how it is implemented and used .”
This is why , he says , SAP “ is committed to running responsible AI built on leading ethics and data privacy standards ”.
96 January 2024