PEPSICO’ S LIVING CLASSROOM FOR REGENERATIVE FARMING

PepsiCo has set an ambitious global goal: to drive the adoption of regenerative agriculture, restorative or protective practices across 10 million acres of land by 2030. In Brazil, green coconuts help make that vision real.

In Petrolina( PE), Brazil, PepsiCo runs a one-of-a-kind coconut demonstration farm. Not only is it a place to grow coconuts for Kero Coco; it’ s also a living classroom where more than 70 smallholder farmers learn techniques that can improve soil health, conserve resources and boost their livelihoods. The green coconuts are so precious that farmers even put pillows on the ground to soften their fall from the trees and prevent damage.

22 January 2026