Sustainable sourcing is crucial to the procurement operations of a host of big-name businesses.
PepsiCo, Mars and ADM – three global leaders in food, drink and pet care – recently joined forces to launch a regenerative agriculture programme in Poland, supporting 24 farmers in adopting sustainable practices across their crop rotations.
The initiative covers 5,454 hectares in total. Mars is assisting regenerative wheat across 3,359 hectares for pet care brands such as WHISKAS and PEDIGREE, while PepsiCo is advancing sustainable rapeseed cultivation across 2,160 hectares for some of its iconic brands like Lay’ s and Doritos.
Archana Jagannathan, Chief Sustainability Officer for Europe, the Middle East and Africa at PepsiCo, says:“ Regenerative agriculture is a vital tool for enhancing soil health, strengthening farm resilience and reducing agricultural emissions, which can ultimately benefit farmers and their livelihoods.
“ To drive meaningful impact at scale requires collaboration up and down the value chain. PepsiCo has been partnering with Polish farmers for more than 30 years, and this initiative with Mars, ADM and local farmers takes an integrated,
94 January 2026