Clothing labels now offer an opportunity for organisations to share their sustainability efforts and educate consumers on the provenance , and the impacts , of their wares . It ’ s a selling opportunity that hits woke consumers right in the heart and loosens up the purse strings .

Having learned to be cautious of greenwashing , consumers are now looking for data to drive their purchases . Consumer touchpoints like carbon labels and digital passports provide them with just that .

But what exactly is a carbon label you ask ? A carbon label , notes the carbon footprint of a product and acts as a signal to consumers that a company is working to reduce its carbon footprint .

Wait , so , what ’ s the dealio with digital passports then ? EON ’ s Product Cloud Platform , hosted by Microsoft Azure , powers ‘ digital passports ’ providing greater transparency , traceability and circularity in the clothing industry to empower and inspire sustainably responsible consumer choices . Powered by a QR code and cloud-hosted digital twin , the digital passports bring to life each garment ’ s unique journey from the product ’ s origin through to its purchase , transportation and aftercare and offer customers access to product-level impact reporting in a more interactive way .

� COSTCO Costco has a long record of profitable growth , which continued during the pandemic , and is now the second-largest retailer in the world , second to Walmart , and opens 10-15 new warehouse stores in the US each year .

� WARNERMEDIA + DISCOVERY Looking to compete with media giants Netflix and Disney , AT & T announced a deal to merge WarnerMedia with Discovery Inc .

� AMAZON Amazon ’ s Black employees are claiming the company ’ s HR department is failing them . Five different lawsuits have been filed in recent months by both former and current Amazon employees , detailing shocking allegations of racial discrimination .

� COCA-COLA While speaking at a press conference , Cristiano Ronaldo removes Coca- Cola bottles from view saying people should “ drink water ” instead . By the end of the press conference , the company ’ s market value had dropped US $ 4bn .

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