Procurement Magazine July 2021 | Page 5

34 % of 1,000 consumers surveyed had trust in the brands they used
40 % of environmental claims were found to be false or misleading

FOREWORD The Heat is On

Whether it ’ s from new government regulations , potential employees , or your customers , the world is asking for corporate accountability , and they aren ’ t buying the colour washing that ’ s been going on .

34 % of 1,000 consumers surveyed had trust in the brands they used

40 % of environmental claims were found to be false or misleading

A study by OOH media platforms Clear Channel and JCDecaux showed that 61 % of consumers value transparency , and only 34 % of 1,000 consumers surveyed had trust in the brands they used , despite the fact that 81 % said that trust is a deciding factor in purchase decisions .
And who can blame them for lack of trust ?
Another study by the International Consumer Protection Enforcement Network ( ICPEN ), which analysed almost 500 websites promoting online products and services across various sectors , including clothes , cosmetics , and food , found that 40 % of environmental claims were false or misleading .
Customers are looking for real data and authentic communication on action . And it ’ s time for Procurement leaders to lead the charge in giving it to them .
May we help in showing you the way ...
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