Bridgestone ’ s CPO , Lars Bettermann , on how the global leader in tyres and sustainable mobility solutions have transformed their procurement function
BRIDGESTONE
Bridgestone ’ s CPO , Lars Bettermann , on how the global leader in tyres and sustainable mobility solutions have transformed their procurement function
Bridgestone , a global leader in tyres and sustainable mobility solutions , was founded in 1931 by Shojiro Ishibashi . The company ’ s name is a direct translation of the Japanese word ‘ Ishibashi ’ into English . Its main mission is to serve society with superior quality . Bridgestone takes pride in delivering a wide range of best-in-class tyres and solutions that cater to the evolving mobility needs of its such as data-driven services , telematics , sensor devices , and tyre management systems .
These solutions enhance productivity , cost efficiency , and sustainability . By equipping fleets with data intelligence and sensor technology , Bridgestone enables them to maintain their vehicles and provide optimal service . This combination of tyre manufacturing and mobility solutions defines Bridgestone as a mobility-driven solution company .
Lars Bettermann is the CPO for Bridgestone EMIA , overseeing procurement operations in Europe , the Middle East , Africa and India . He leads a team of around 150 procurement professionals to drive the company ’ s procurement activities into the future .
Lars Bettermann ’ s professional journey in procurement began approximately 25 years ago when he joined Ford Motor Company . Prior to that
“Proximity to stakeholders ensures that the procurement team comprehends their needs and can effectively serve them ”
LARS BETTERMANN CPO EMIA , BRIDGESTONE
28 July 2023