LARS BETTERMANN
TITLE : CPO EMIA COMPANY : BRIDGESTONE
Lars Bettermann is a procurement expert , having 25 + years of professional experience in procurement relevant subjects and project scope . He holds a university degree in business administration . His know-how is based on the operational fundament he built up in the automotive sector enhanced with the methodical and strategic application in strategic sourcing project , being a strategy consultant for more than a decade . Today he is heading procurement at Bridgestone EMIA as a CPO , holding responsibility for all source-to-pay activities across the company .
The evolution of Bridgestone ’ s business model : from tyres to mobility solutions Over the course of its nearly hundredyear history , Bridgestone has witnessed significant changes and advancements . Its fundamental product - the tyre - has undergone remarkable developments to become more performant , efficient , safe and sustainable over time .
More than 5 years ago , the company embarked on a transformation into a mobility solutions company to ensure it captures business opportunities arising from data and digital transformation offering efficiency and convenience .
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