BRIDGESTONE
Bridgestone
beyond tyres : Driving mobility solutions
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By diversifying into mobility solutions , Bridgestone has positioned itself for the future , offering a balanced mix of products and services to meet evolving market needs .
Bridgestone ’ s procurement transformation When Lars Bettermann joined Bridgestone two and a half years ago , he identified an opportunity to further leverage the value that procurement could bring to the organisation .
At that time , the procurement department primarily focused on raw materials procurement . Lars Bettermann initiated a transformation journey to enhance the procurement function , which is still ongoing .
The transformation efforts encompassed several key aspects :
Firstly , there was a strong emphasis on upskilling the existing raw materials team . Significant investments were made in providing additional training and equipping the team with the necessary tools and resources to drive even more value in their procurement activities .
Secondly , a new procurement department was established to cater to CapEx ( Capital Expenditure ) and Bridgestone ’ s indirect procurement needs ; focusing on equipping the company ’ s plants with all the machinery they need in manufacturing their tyres , as well as understanding the needs of the business in the headquarter and the sales offices . Lars Bettermann ’ s vision was to have a team that closely understands the requirements of internal stakeholders . He says , “ Proximity to stakeholders
34 July 2023