BRIDGESTONE
The E8 Commitment encompasses eight focal points that serve as guiding principles for Bridgestone ’ s strategic priorities , decision-making , and actions worldwide . These focal points are :
• Energy
• Ecology
• Efficiency
• Extension
• Economy
• Emotion
• Ease
• Empowerment
They provide a comprehensive framework for the company ’ s sustainability efforts , ensuring alignment and coherence across all regions and aspects of Bridgestone ’ s operations . The E8 Commitment is seen as a powerful expression of Bridgestone ’ s commitment to conducting business in a sustainable manner . It establishes clear goals and targets for the company to strive towards , facilitating its progress towards a more sustainable and responsible future .
People , planet and procurement-diversified Lars Bettermann ’ s goals involve supporting the company ’ s sustainability targets for being 50 % CO2 reduction neutral by 2030 , and 100 % by 2050 with 100 % sustained material . This can only be reached by establishing the right partnerships and ecosystem . Another key aspect is the creation and management of a cohesive team of procurement professionals who can effectively communicate and work together .
Lars Bettermann recognises the value of diversity within the team , highlighting that individuals bring different backgrounds ,
1931 Bridgestone was founded by Shojiro Ishibashi . The company ’ s name is a direct translation of ‘ Ishibashi ’ into English
cultures and experiences . As a leader , he believes in harnessing the strengths of these diverse components to achieve success . Effective communication plays a crucial role in motivating the team and meeting daily challenges .
Bridgestone ’ s approach to partnerships Bridgestone relies on a wide range of partners for success . Rather than listing all 20,000 suppliers , he focuses on the concept of partnership itself . “ To ensure a sustainable future ,” he says , “ Bridgestone requires partners in specific core categories and key raw materials necessary for tyre production .
“ There are three critical ingredients for tyre manufacturing : steel cord , synthetic rubber , and carbon black . Bridgestone recognises the importance of
40 July 2023