TECHNOLOGY AND SUSTAINABILITY
Green technology is crucial for sustainability , helping reduce greenhouse gas emissions , resource use and promoting recycling . Coca- Cola HBC , with the support of partners , leverages AI and other technologies to improve agricultural yields , soil performance and water use while addressing challenges related to affordability for small and medium enterprises and regulatory frameworks . “ Green technology is a transformational vehicle that supports the acceleration of the green revolution . Realistically , we cannot achieve what we aspire for sustainability without the assistance of technology across the board ,” Marinela says .
“ Equally , transformational technology brings on the table a whole set of new challenges and issues . For example , one issue is the lack of resources for small and medium enterprises to make the transition and how we can support them to do so while they stay healthy and competitive . We also face several regulatory and ethical challenges that we shall need to continuously collaborate with appropriate bodies and multiple stakeholders to develop the necessary frameworks in support of green technology applications .”
beverage businesses such as Monster Energy , Costa Coffee , Edrington and Brown-Forman to sell their products . The company serves 740 million consumers across a broad geographic footprint of 29 countries .
Headquartered in Switzerland , Coca- Cola HBC has long been at the forefront of sustainability efforts . Since its inaugural social responsibility report in 2003 and the establishment of sustainability commitments , the company has cemented its position as a trailblazer in sustainable beverage practices . Coca-Cola HBC emphasises sustainability as a core component
114 July 2024