ETOSHA THURMAN
EXECUTIVE INSIGHT
Etosha Thurman , chief marketing & solutions officer for SAP Intelligent Spend and Business Network , brings a wealth of experience in driving strategic marketing and solution management initiatives . With a background in software as a service , cloud commerce and financial services , she spearheads SAP ’ s go-to-market strategy , focusing on enhancing product marketing and solution management across intelligent spend solutions and the SAP Business Network . Prior to her current role , Etosha led the Treasury Management sales team at Capital One , where she played a pivotal role in driving transformative change and ensuring a customer-centric approach . We spoke to her about how procurement can leverage technology for the benefits of their business .
Q . HOW MUCH POTENTIAL IS THERE IN MID-MARKET COMPANIES TO GROW THANKS TO DIGITAL TRANSFORMATION ?
» In the past couple of years , mid-market companies have seen unprecedented growth . In fact , new data revealed that mid-market companies demonstrated continued robust growth despite a backdrop of emerging risks and continued disruptions .
Data indicates that technology spending in this sector is at its highest level since 2019 as a result of the acceleration of industry convergence . We ’ re seeing more mid-market companies prioritise technology investments that reduce time to value , while innovating at an incredible pace .
ETOSHA THURMAN
TITLE : CHIEF MARKETING AND SOLUTIONS OFFICER FOR INTELLIGENT SPEND AND BUSINESS NETWORK
COMPANY : SAP
INDUSTRY : SOFTWARE DEVELOPMENT
LOCATION : ATLANTA , GEORGIA , US
Etosha Thurman is the Chief Marketing and Solutions Officer for Intelligent Spend and Business Network at SAP . With a passion for driving digital transformation , she empowers mid-market companies to thrive through innovative procurement strategies . Thurman ’ s expertise lies in leveraging technology to enhance competitiveness , operational efficiency and strategic decision-making . procurementmag . com 17