“ You need to understand how to talk to the CFO because ultimately the CFO is a critical person ”
MICHAEL VAN KEULEN CHIEF PROCUREMENT OFFICER , COUPA to optimise the opportunities that we have no matter what the external environment is ,” he says . “ You have two choices . Either you don ’ t invest and just let that environment impact your business , or you start to think about what the art of possible is .”
He describes the differences between the two as the ‘ margin erosion zone ’. “ Every dollar , every hour , every opportunity you miss , it just simply widens the gap between where you are now and where you should be ,” he adds .
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