Procurement Magazine July 2024 | Page 62

COUPA
This includes having total oversight of internal and controllable factors like managing third party risk , ESG , compliance , spend management and supply chain . He argues confidently that having the right ecosystem allows a company to deliver an optimal operating model and ultimately drive greater value for a business . It is this multiplier effect that excites Michael , as the aggregation of small changes cumulatively leadsto a disproportionate impact . “ It is improvements to your operating model that , in aggregation , compound to deliver outsized positive impacts to your margin ,” he says . “ Removing complexity is where you can optimise the outcomes for your business .”
Customer-driven development As much as Coupa helps its customers to find increased success , Michael is quick to emphasise how the input of its customers helps the company develop effective software solutions . It invests around 17 % of revenue a year in research and development to improve its offering , which benefits the whole customer base as Coupa operates on a high configuration model rather than as a customised system .
“ What you want in a tech company is successful customers that are renewing because they recognise the continued value that they create out of the platform ,” he explains . “ That allows us to constantly innovate and drive more value out of the platform
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