Procurement Magazine July 2024 | Page 67

COUPA for our customers by constantly bringing in new features .”
He sees the relationship between Coupa and its customers as a perfect synergy or technical know-how and knowledge from the business world .
“ Our customers really tell us where to go ,” he says . “ And that is fundamentally different from how a lot of other software companies operate today .”
The use of AI in procurement is another subject that fascinates Michael , as he reflects on how Coupa has essentially been reaping the benefits of the technology for more

“Every dollar , every hour , every opportunity you miss , it just simply widens the gap between where you are now and where you should be ”

MICHAEL VAN KEULEN CHIEF PROCUREMENT OFFICER , COUPA