Procurement Magazine July 2025 | Article Title

ADRIANO GARIBOTTO

TITLE: CO-FOUNDER – CHIEF SALES & MARKETING OFFICER

COMPANY: CREACTIVES GROUP SPA managed, this leads to duplicated records, inconsistent classifications and incomplete information,” explains Adriano.

INDUSTRY: APPLIED AI FOR PROCUREMENT AND SUPPLY CHAIN DATA VISIBILITY AND GOVERNANCE

The consequences extend far beyond mere administrative inefficiency. When procurement data lacks quality and consistency, it compromises critical strategic programmes that modern organisations depend on.

Adriano has been supporting the digitisation of procurement and supply chain at multinational companies for the last 20 years. He has worked with hundreds of leaders to help them understand and navigate the challenges of transformation.

β€œThe risk is not just operational inefficiency – it affects strategic programmes like ESG, supplier risk

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