SUSTAINABILITY The company, however, is doing more than just sourcing locally. It is also helping farmers gain new skills with regenerative agriculture. This is both helping the farmers develop supply chain resilience and tackling Häagen- Dazs’ scope 3 emissions.
General Mills first launched its regenerative agriculture pilot in France in 2021, aiming to reduce its value chain emissions 30 % by 2030. The pilot began with 10 farms, focusing on farmer and landscape priorities.
Now, 48 dairy farmers in Northern France are taking part in transitioning their operations to include regenerative agriculture practices.
The company aims to have a million acres of regenerative agriculture farmland in its value chain by 2030, with a current standing of 600,000 globally. General Mills and the Arras plant are working to upskill these farmers, relying on local organisations including Ingredia, Unéal and Tereos to support with training.
Value chain collaboration This is a collaborative effort, celebrating the farmers taking part, the co-operatives helping with training and more.
“ We can’ t go at it alone, so we advocate for a collaborative approach to regenerative agriculture to accelerate systems-level change. Our programs partner with suppliers, cooperatives, NGOs and farmers to advance the practice,” Benjamin explains.
112 June 2026