GCL CEO Dan Rosenthal( left), met with FIFA Secretary General Mattias Grafström( right) in Zurich this month to honor the partnership and kick off the planning for what will be the largest sporting event in history
ROCK-IT CARGO: CENTRALISED SUPPLY CHAIN
To manage the unprecedented logistical complexity of a 104-match tournament, FIFA appointed Rock-it Cargo as the Official Logistics Provider. The task involves moving thousands of tonnes of broadcast equipment, VAR systems and team kits across 16 cities.
By leveraging the USMCA framework, Rock-it Cargo provides a centralised supply chain, ensuring friction-free movement from international freight forwarding to last-mile delivery.
FIFA Secretary General Mattias Grafström says:“ In Rock-it Cargo we have found the perfect partner to entrust with the critical logistics services for the biggest FIFA World Cup ever. We’ ve been impressed by Rock-it Cargo’ s experience and attention to detail, teamwork and passion to deliver operational excellence. Their global model fits perfectly with our extensive ambitions for the tournament.”
The model prioritises operational excellence across the continental footprint. Daniel Rosenthal, President and CEO of parent company GCL, adds:“ For nearly 50 years our team has been trusted by the world’ s biggest artists and North American sports leagues to deliver extraordinary experiences through extensive planning, contingency management and outstanding event coordination.” This partnership ensures a sustainable, disruption-proof operation capable of scaling to the ambitions of the largest World Cup in history.
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