Rather than relying solely on internal R & D, P & G actively scouts external partners including suppliers, startups, laboratories, research institutes and academia to co-develop disruptive solutions across its entire brand portfolio.

Suppliers who bring genuinely game-changing technology to P & G are rewarded not with a one-off payment, but with global licensing and distribution deals, plugging smaller innovators directly into one of the world’ s largest supply chains overnight. For top-tier suppliers, P & G goes further entering into joint business development plans.

Connect + Develop redefines what a supplier incentive can be – replacing short-term rewards with long-term integration and transforming innovation into a collaborative endeavour to solve strategic challenges and needs.

110 June 2026