INTAKE & ORCHESTRATION
How CPG companies are using tech to optimise cycle time
Mars Partnering with Google Cloud, Mars is a prime example of harnessing sophisticated AI assistants as a collaborative partner.
Managing a vast ecosystem of data and legacy systems, Mars has adopted Gemini Enterprise to provide a unified hub for its associates to access and build AI tools.
“ Our digital investments at Mars enable unlocking the potential of our Associates and delivering real, sustainable business value that supports our growth,” says Marina F. Bellini, Global Head of Digital Technologies at Mars Incorporated and President at Mars Global Services.
“ Our strategic partnership with Google Cloud on Gemini Enterprise builds on years of great learnings and innovation and strengthens the modular architecture powering our proprietary AI platform, Mars IQ.”
MARS DEPLOYS AI ACROSS ITS END-TO-END PROCESSING
• Growth orchestration: using Gemini Enterprise as an orchestration platform to accelerate the growth of its iconic brands and its categories with its customers.
• Unified enterprise search: establishing a single, secure entry point for information across Mars’ entire infrastructure.
• Secure agent consolidation: using Gemini Enterprise’ s low-code and no-code environment, Mars empowers its associates to create their own AI assistants tailored to specific needs.
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