John Callan
TITLE : PRODUCT AND SEGMENT MARKETING SENIOR DIRECTOR ,
COMPANY : COUPA
I ’ ve been at Coupa five years I ’ m based in Ireland , and my role covers both global and regional European responsibilities , including regional sales and marketing strategy , development and execution . Jonathan Laverentz
Tradeshift spend management solution : Marketplace
TITLE : GLOBAL HEAD OF DIGITAL INNOVATION AND PRODUCT & CUSTOMER MARKETING
COMPANY : TRADESHIFT
opportunity for them to grow and scale their business . It ’ s not about robots assimilating procurement and taking over people ’ s jobs .”
Laverentz adds : “ Digitalising not only brings speed and flow but also provides feedback . It generates data and actionable intelligence that can be utilise to better understand processes and to recognise where the gaps are .”
He also says procurement organisations should consider taking a step back and analysing their processes .
“ Take a look at where those gaps and hurdles are . It ’ s also important to get your team involved , and they need to be willing to be flexible . Going back to the LEGO analogy , they have to be willing to pull things apart if things aren ’ t working and put it back together
I have oversight on all product marketing . My insight helps the company understand what the industry is doing , and how this impacts our product decisions . I have 20 years ’ experience in procurement and e-commerce .
Sammeli Sammalkorpi
TITLE : CEO AND CO-FOUNDER
COMPANY : SIEVO
My entire career has been dedicated to
building Sievo . We now have 200 employees . Procurement is the story of my business life .
procurementmag . com 91