Alex Saric , Chief Marketing Officer of Ivalua , holds that procurement plays an important role in bringing about circular economies – here ’ s how
WRITTEN BY : ILKHAN OZSEVIM
OMIES LITY TION
As Ivalua ’ s Chief Marketing Officer , Alex Saric is responsible for the company brand and demand generation , globally . He manages a team of around 50 people , including regional field marketing teams and global product marketing , communications , demand generation and customer marketing teams .
Ivalua is a leading provider of cloud-based software that enables large organisations to better manage their spend and suppliers . Hundreds of the world ’ s most admired brands , such as IKEA , the City of New York , Rolls Royce and Honeywell rely on its platform to reduce costs , manage supplier risk , increase revenue , better manage their cash , improve employee productivity and more .
The circular economy and its relation to procurement The circular economy is where organisations across the supply chain collaborate to share , lease , re-use , repair , refurbish and recycle existing materials to reduce their environmental impact . Procurement is
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