ALLPOINTS FIBRE
Inisde APFN ’ s Reading office
Commercial & Field Management at Vodafone . Later , he served as a Global Account Director at Fujitsu , gaining valuable international experience in consumer channels with Hewlett Packard . This trajectory led him to roles in Wholesale Carrier Operations and Group Procurement at Vodafone / Telefonica before ultimately joining the group of companies that would evolve into AllPoints Fibre Networks .
Farrell believes that constructing a world-class procurement function relies heavily on cultivating enduring relationships that stand the test of time and challenge . With his background in commercial operations , Farrell possesses a profound understanding and appreciation of the needs of procurement partners , including Sales Directors and Account Managers . “ When you negotiate with a supplier , I ’ m very mindful that you can spend and waste a lot of time if you don ’ t understand what the supplier is also trying to achieve .” It isn ’ t just the value of external longterm relationships on which Farrell reflects warmly . On first being approached for the role at APFN , he was presented with both a challenge and a long-term vision for success by Group CEO Jarlath Finnegan . Upon joining , Farrell embarked on the
procurementmag . com 37