VERTICE
Eldar explains: “We bring so much data and intel together – the negotiation playbooks, what’s important for the vendors, our expertise in the market, customers’ own usage – we can bring all of that together, deliver some actionable insights to customers and help them. The value proposition is we save them a lot of time and a lot of money.”
end and at the top end. We thought that, by bringing some transparency to this, we could help customers achieve better pricing and faster renewals, saving them time and money.”
Vertice found that a particular problem – and a potentially costly one – was the issue of invisible over-licensing. Companies may have 5,000 licences of a particular software but were really using 4,000 – a clear opportunity to reduce costs by 20% without any impact on business operations, but one that was too often going unnoticed.
The rapid rise is down to its users, with Eldar believing strong word-ofmouth has played a huge part in its expanding customer base.
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March 2025