SUSTAINABILITY
“All companies should have strong environmental policies and their employees at all levels should be empowered to implement them ”
NICK UNDERDOWN HEAD OF COMMUNICATIONS AND CAMPAIGNS , OPEN SEAS
have quickly realised the profitability gap in the market , in which ‘ green ’ products can be sold at a slightly higher price so they appeal to the environmentally-conscious consumer . Similarly , organisations can boost their brand image by shaping themselves as environmentally conscious - even if they ’ re not .
However , despite many organisations taking their commitments to sustainability seriously , Ted Pardee , Chief Revenue Officer ( CRO ) at Premise , explains that there are
still many that would rather “ invest their resources into marketing their product as ' green ', instead of using those resources to develop a product sustainably to cut cost and in turn , maximise profit .”
Underdown adds : “ Unfortunately , greenwashing is rife within many sectors . Our organisation , Open Seas , focuses on the seafood supply chain and its related fishing , processing and retail businesses . Greenwashing is such a common practice that the words ‘ sustainable ’ and ‘ responsible ’ are used routinely to describe many seafood products , despite the continued overfishing and marine habitat damage caused by some fishing practices .
“ A recent survey of over 300 UK supply chain managers by the Chartered Institute of Procurement and Supply ( CIPS ) found
procurementmag . com 139