Procurement Magazine May 2024 | Page 102

DIGITAL ECOSYSTEM

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Interview : Margarita Gutierrez on Supply Chain Sustainability in the Post-Pandemic World
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“ It ’ s not that difficult , it just takes effort , focus and clarity regarding what we are setting out to achieve ”

JONATHAN O ’ BRIEN CEO , POSITIVE PURCHASING LTD but it ’ s a work in progress to have stable and volume reassurance coming from that region .
“ So , decoupling from China should be seen as a longer term project .”
But , Jonathan O ’ Brien , CEO of Positive Purchasing , disagrees , saying , “ It ’ s not that difficult , it just takes effort , focus and clarity regarding what we are setting out to achieve . China has enjoyed the success it has , because it has figured out how to get the Western Euro , Dollar or Pound . It has done this by making sourcing from China easy .
“ This has driven a laziness within Western companies who have come to rely on Chinese supply chains . Changing this means going and
102 May 2024