Procurement Magazine May 2024 | Page 105

DIGITAL ECOSYSTEM
trend for nearshoring , as well as driven by the boom in e-commerce in markets such as France and the UK , and emerging sectors including battery manufacturing growing across continental Europe .
“ There is no doubt mounting competition for warehousing space in Europe , despite the ongoing economic environment . This is why it is important for organisations to meticulously plan nearshoring strategies and partner with businesses that can support them in finding the right infrastructure for now and in the future .
“ Laws and regulations can also be a challenge . As mentioned , when switching from a global supply chain companies will need to ensure their strategies comply with local legislation .”
How can those challenges be overcome ? Martin Hartley , Group Chief Commercial Officer of emagine Consulting , said : “ Building strong relationships from the beginning of the nearshoring journey is paramount , I always encourage people to have their cameras on during calls for example . Organising meetings that work for both time zones is also crucial in maintaining regular communication and facilitating regular reporting on project updates . Having a team of consultants who speak a range of languages is also helpful in avoiding issues caused by language barriers .
Denis Royer is the EMEA Managing Director of WNS Procurement , says to overcome these challenges : “ Organisations must have a long-term vision in mind . As nearshoring represents
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