ANDREW ELVISH TITLE : VICE PRESIDENT OF MARKETING
JACK MACFARLANE TITLE : FOUNDER AND CEO COMPANY : DEEPSTREAM
RISK MANAGEMENT
ANDREW ELVISH TITLE : VICE PRESIDENT OF MARKETING
COMPANY : GENETEC
INDUSTRY : SOFTWARE MANUFACTURER
LOCATION : CANADA
Andrew makes sure the benefits of Genetec ’ s technology are known and understood by existing and potential customers , as well as industry partners .
He also educates on key topics such as the importance of privacy and cybersecurity when procuring physical security products , so that end users can make better purchasing decisions .
JACK MACFARLANE TITLE : FOUNDER AND CEO COMPANY : DEEPSTREAM
INDUSTRY : SOFTWARE DEVELOPMENT
LOCATION : UNITED KINGDOM
An experienced investment banking and strategic equity solutions leader , Jack Macfarlane has previously worked for the Financial Services Authority , Bank of England and UBS Investment Bank . After eight years at UBS , Jack established his own software development company called DeepStream – a disruptive AI tech business streamlining complex B2B bidding communication .
Ensuring strategic thinking and driving procurement value While risk can never be reduced to zero , it can be continuously reassessed , based on the organisation ’ s activities , sensitivities and risk tolerance . “ Without appropriate risk management , an organisation exposes the lives and livelihoods of its people – and often the wider public – to an unacceptable level of jeopardy ,” explains Andrew Elvish , Vice President of Marketing at Genetec .
He adds : “ The reality is not everything is in our direct control . In a large organisation , things can and will go wrong on a regular basis . A key KPI for risk management professionals isn ’ t always how many times things went wrong , but how resilient they were in the face of adversity .”
72 May 2024