ESG
“ You ’ ve heard of ‘ Greenwashing ’ - but there are various forms of deception in the business laundry basket too ”
of their colleagues . This might be to make the business look more inclusive or to meet goals set by senior colleagues - but the individual has not been hired for their skills .
Pinkwashing in procurement - it ’ s not pretty You ’ ve heard of ‘ Greenwashing ’ - but there are various forms of deception in the business laundry basket too .
Social washing refers to the moral masks worn by businesses whose interest in , for example , human rights , slips when clients aren ’ t watching . A company complicit in blue washing is one which stands shoulder to shoulder with the UN , while hiding unethical business dealings .
But one term in particular creates a disservice to diversity , meet the ugly stepsister : ‘ Pinkwashing ’. This is not one red sock in a room full of fluffy whites , businesses guilty of pinkwashing overtly support LGBT + diversity and inclusion , but only as a box ticking exercise , in front of cameras and customers .
That ’ s a lot of diverse laundry to dry and fold , however , many procurement businesses have seen the clear impact of honest inclusion and open diversity - here ’ s some of the best : procurementmag . com 95