Procurement Magazine November 2023 | Page 123

SUSTAINABILITY

Explaining

the Circular Economy and How Society Can Re-think Progress
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Circular economy pioneers The EMF pairs with companies , academics , charities and governments to further the conversation of circular economy . The likes of Amazon , Danone , Gucci , Nestle , Visa , Coca Cola and Unilever are among its strategic partner network , and it works closely with this group to support them in becoming circular pioneers , with the potential to set the direction in their respective sectors .
“ We believe businesses play a crucial role in shifting the system ,” explains Venho . “ We recognise that currently many businesses are part of the problem , but given their capacity to innovate and ability to drive change quickly and at scale in global markets , they also need to be part of the solution .”
Key drivers for change The Foundation identifies business as the key driver for change , as it can be the force that leads economies away from a ‘ take-make-waste ’ system towards one that is circular and sustainable .
Lozano believes that the key focus area for business is product design , and the
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