THE PROCUREMENT INTERVIEW
UNIFONIC :
BRINGING PROCUREME PERFORMANCE TO A TECH STARTUP
ZAKARIA EL RHEZAOUI TITLE : SENIOR DIRECTOR OF PROCUREMENT
COMPANY : UNIFONIC INDUSTRY : COMMUNICATIONS LOCATION : UAE
Zakaria El Rhezaoui is Senior
Director of Procurement at Unifonic . He joined in 2022 , after a procurement career spanning international brands such as Nokia Networks , Mars and Unilever .
Like many of the best business ideas , the beginning of Unifonic came from finding a solution to a problem
In 2006 brothers Ahmed and Hassan Hamdan were trying to contact a large number of people via SMS in their student club at a university in Saudi Arabia . This led to the creation of a website called Resalaty , where users could input their contacts and bulksend SMS messages to large groups of people .
This idea quickly began to gain traction with business clients and eventually the Unifonic B2B customer engagement platform was born . It has grown across the Middle East , Asia and North Africa to be a leading platform in customer communications technology .
16 November 2023