of scale-ups , he says , who typically undergo fast growth and have ambitions to expand their customer and geographical bases . Such businesses must have a proper procurement function in place , he feels .
El Rhezaoui ’ s hard-earned experience is that attempting to overlay past experiences on a new business is a mistake . Far better , he says , to approach things the other way around . “ You need to understand the business and the requirements of your stakeholders ,” he says . “ You use your experience to implement best practices based on their perspective , their background , and their priorities .”
It is these best practices that are helping Unifonic deliver on its mission , to empower organisations to engage and communicate seamlessly with its customers . procurementmag . com 23