CORNEEL HINDRIKS
AI
CORNEEL HINDRIKS
TITLE: GLOBAL DIGITAL AND TECHNOLOGY MANAGER FOR SUPPLY CHAIN PLANNING
COMPANY: HEINEKEN
INDUSTRY: FOOD AND BEVERAGE SERVICES
LOCATION: THE RANDSTAD, NETHERLANDS
Corneel Hindriks is Global Digital & Technology Manager for Supply Chain Planning at Heineken. He is a servant leader passionate about breaking down silos and empowering agile teams globally.
The brewer recently adopted Blue Yonder Cognitive Demand Planning, a cloud-based SaaS( software as a service) tool that sits on Microsoft Azure. The system uses internal and external data to reduce bias and improve demand forecasting accuracy.
For a company navigating supply chain shocks and shifting consumer behaviour, traditional forecasting no longer works. Machine learning allows Heineken to react faster, reduce waste and better match production with actual demand.
“ We want to continuously improve our supply chain processes,” said Corneel Hindriks, Global Digital & Technology Manager for Supply Chain Planning at Heineken, post-implementation.
“ Working with Blue Yonder supports our ambition to become the bestconnected brewer, and it contributes to sustainability targets by reducing writeoffs and unnecessary goods movements.”
Such tools allow procurement and supply chain teams at companies like Heineken to adjust to external challenges while staying competitive and agile.
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