SUSTAINABILITY
CREDIT: RECKITT knowledge and advanced technology platforms to accelerate large-scale decarbonisation initiatives.
The company has transformed its approach from measurement for compliance reporting to measurement for strategic decision-making. It’ s an evolution that requires deeper, productlevel emissions insights derived from real operational data with unprecedented granularity. Throughout 2023, Reckitt systematically gathered more than 300,000 data points to enhance the precision of its emissions baseline.
CO2 AI’ s Generative AI technology converts these vast datasets into more precise and rapidly-generated carbon footprints. The platform’ s proprietary system automatically identifies the most appropriate emissions factor for each operational activity within minutes, delivering transparency and automation to what was previously a manual, time-intensive and errorprone categorisation process.
David Croft, Global Head of Sustainability, says:“ With insights from CO2 AI, we embed our sustainability agenda and enable future resilience and opportunity in our products, our supply chain and everybody’ s day-to-day activity.”
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