This enabled Deliveroo to move beyond reactive procurement towards what Rowan calls“ enabling growth, embedding Coupa real-time data, which allowed them then to significantly contribute to their EBITDA( Earnings Before Interest, Taxes, Depreciation and Amortisation) improvement.”
The value in motion framework PwC’ s approach to value creation centres on what it terms“ value in motion”, which aims to address how mega trends are reconfiguring industries and value pools.
This framework focuses on three key areas: igniting innovation in business and operating models, competing on new sources of advantage including technology and trust and turning obstacles into enablers through improved governance and strategic investment alignment.
For procurement specifically, this translates into“ moving from reactivity into insights” – leveraging data, digital platforms and transformation to inform predictive decision-making whilst building enterprise-wide return on investment.
Future priorities: AI and sustainability Looking ahead, Rowan signposts two critical areas demanding procurement’ s attention. Sustainability presents significant opportunities, she says, particularly given that“ procurement has some of the biggest levers to drive improvement for Scope 3 emissions through supplier collaboration.”
Equally important is the emergence of intelligent orchestration powered by AI.“ The shift to intelligent orchestration is underway and AI is enabling predictive insights, real-time risk sensing and new operating models,” Rowan explains.
However, Rowan adds that successful AI implementation must be paired with trust, highlighting PwC’ s trustbased transformation equation where“ productivity gains are being responsibly deployed and there’ s always a human in the loop to ensure ethical outcomes.”
As procurement continues its evolution from cost controller to strategic enabler, organisations that embrace this broader value creation agenda will be best positioned to navigate an increasingly complex business environment.
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