One logical place he says is for businesses to not only have clear strategic aims as a Richard Hogg
Strong supplier relations are forged by the management of frontline operations , contracts performance and risk . Put like this , It sounds simple , but in reality requires businesses to know their supply chain inside out .
In old money such knowledge might be called having an ‘ in-the-round ’ view of supply chain . Today , it ’ s more likely to be dubbed ‘ hyper-visibility ’, a 360-degree view or end-to-end visibility .
The naming conventions might have changed , but the prerequisites for healthy supplier relations have not . The clue is in the title : it ’ s all about relationships .
And like all relationships , it ’ s a two-way street . Suppliers want to build strong relations because this is what gives them preferred supplier status . Organisations want the same thing , because such relationships help add value outside of supplier contracts , and when scaled-up these benefits bring resilience .
Richard Hogg is CEO of Vizibl , a collaboration and innovation platform , that helps both buyers and suppliers manage their relationship . Hogg says strong supplier engagement is a way to improve supply chain resilience and sustainability .
“ When a business is looking to improve its performance , suppliers are often overlooked compared to other key stakeholders like shareholders and customers ,” he says . “ This view is not only misjudged , but it ’ s also a wasted opportunity .”
He says supplier engagement can cover a broad set of actions , activities and tactics to deepen relations , but feels the best results come from “ higher-intensity tactics ”, which include supplier collaboration and innovation .
Knowing where to start can often be the most difficult thing , says Hogg .
One logical place he says is for businesses to not only have clear strategic aims as a Richard Hogg
TITLE : CEO COMPANY : VIZIBL INDUSTRY : SUPPLY CHAIN
Former JAGGAER executive Hogg joined as Vizible ’ s new CEO six months ago . He says of himself : “ I specialise in B2B SaaS GTM planning , marketing , customer acquisition , sales cycle processes , expansion , successful implementation , adoption and retention focus with full sales bookings and P & L responsibility .” procurementmag . com 43