PROCUREMENT TECHNOLOGY
Redefining value creation, Unilever and Google Cloud have entered into a five-year partnership to accelerate the CPG’ s business transformation. Utilising Google Cloud’ s advanced AI, data, platform and next-generation marketing capabilities, Unilever is building new capabilities in brand discovery, measurement and AI-augmented marketing. It is also building an enterprisewide, AI-first digital backbone to generate demand faster, turn data into actionable insights and respond to market shifts with greater agility.
This foundation will be the backbone of agentic workflows capable of executing complex tasks across Unilever’ s business processes.
“ Technology has moved to the core of value creation at Unilever,” says Willem Uijen, Chief Supply Chain and Operations Officer at Unilever.
“ As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift. This collaboration with Google Cloud sets a new level in how technology can power commerce
and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future, and equipped to unlock value at every level of the company.”
Tara Brady, President, EMEA at Google Cloud, adds:“ In partnering with Unilever as it boldly reimagines its business processes, we are not just modernising legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts. This will set a new standard for agility and consumer engagement in the CPG sector.”
With this partnership, Unilever and Google will transition key enterprise applications and data platforms to Google Cloud, establishing a connected data foundation that enables scalable AI deployment across its entire value chain. This digital transformation combines Unilever’ s deep CPG expertise with Google’ s pioneering technologies, fast-tracking the adoption of advanced AI to sustain a long-term competitive edge in a shifting market.
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