LAVAZZA LAUNCHES FIRST CERTIFIED REGENERATIVE COFFEE
Lavazza has launched“ La Reserva de ¡ Tierra! Selection”, the first professional coffee certified under the Rainforest Alliance Regenerative Agriculture Standard. The product transitions regenerative agriculture from theoretical goal to certified reality. Backed by a 20-year partnership, the initiative scales sustainable sourcing by independently auditing key impact areas like soil health and biodiversity. Early rollouts support more than 70 Honduran farms, de-risking the supply chain against rising climate volatility.
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