ORO Labs Founders Sudhir Bhojwani, Lalitha Rajagopalan and Yuan Tung on how AI-driven orchestration is rewriting the procurement playbook for enterprises
THE PROCUREMENT INTERVIEW
ORO Labs Founders Sudhir Bhojwani, Lalitha Rajagopalan and Yuan Tung on how AI-driven orchestration is rewriting the procurement playbook for enterprises
P rocurement has a reputation problem. Inside many large enterprises, it is still seen as slow, bureaucratic and confusing. For ORO Labs, a US-based procurement technology company, that perception is both a challenge and an opportunity.
The company is rethinking procurement for global enterprises, combining agentic workflows, orchestration and AI to improve speed, compliance and user experience.
ORO Labs is a procurement technology company built for the complexity of modern enterprise buying. Its founders, CEO Sudhir Bhojwani, Chief Technology Officer Yuan Tung and Head of Strategy and GTM Lalitha Rajagopalan, say the goal is not to simply automate processes, but to redesign how people, systems and suppliers work together.
The company’ s thesis is that procurement has long been trapped in rigid, transaction-led software. In large organisations, that can leave employees navigating disconnected tools, while procurement teams spend too much time chasing processes rather than enabling the business.
“ Procurement is massively inefficient today,” Sudhir believes.“ If you find a company where people are happy with procurement, let me know!”
26 May 2026