SUSTAINABILITY
“ A PRODUCT THAT HAS DURABILITY AND LONGEVITY IN MIND FROM THE START NEGATES SCRAP AND WASTE , AS WELL AS REDUCING THE CHANCE THAT THE PRODUCT WILL BE RETURNED ”
ASHLEY CLARK VICE PRESIDENT , PROXIMA
Manufacturers can benefit from increased customer loyalty , reduced warranty claims , and lower production costs .
Ensuring consumer satisfaction More and more , consumers want products that are reliable and meet their needs over time . When products fail prematurely , consumers may become frustrated and dissatisfied , which can damage brand reputation and reduce sales .
Driving environmental sustainability Extending the lifetime of a product reduces waste and conserves resources . When products are designed to last longer , they can be reused , repaired , refurbished or remanufactured , which reduces the need for new products and minimises the environmental impact of manufacturing and disposal .
By placing emphasis on product durability and longevity in procurement decisions , professionals can drive positive environmental impact , enhance customer satisfaction , and realise economic benefits .
Ashley Clark and Philip Hong of Proxima , hold that the value that product durability
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