SUSTAINABILITY
January 2022 Ashley Clark joined Proxima as Principal Consultant before becoming VP in October
June 2022 Phillip Hong joined Proxima as Principal Consultant
and longevity brings to an organisation ’ s operations vary , based upon the product and business needs ; a relative and contextual approach . And they know what they ’ re talking about .
Clark and Hong are Proxima ’ s Vice President and Principal Consultant , respectively , and for the few that don ’ t know , Proxima is a leading global procurement and supply chain consultancy with deep and broad experience under its belt .
Proxima provides expert procurement services to a wide range of clients and everything from assessments through to strategy .
Clark and Hong give us their insights on the subject of product durability and longevity , as well as their importance .
When it comes to product durability and longevity , they feel that it helps to reduce waste and downtime at the plant due to the higher quality of the product , as well as positively impacting brand loyalty by reducing customer frustration with the product .
Incorporating product durability and longevity can also add value to customer satisfaction , cost efficiency , brand reputation and environmental sustainability ; and contributes to long term success in the marketplace .
Why should durability be at the forefront of a purchaser ’ s mind ? Ultimately , the purchasing organisation is a company function and should align with the business objectives . If the product is cheap , then purchasing a higher-quality
98 August 2023