RENAULT GROUP
STRATEGIC SOURCING
RENAULT GROUP
HEADQUARTERS: BOULOGNE- BILLANCOURT, FRANCE
NUMBER OF EMPLOYEES: 98,000 MARKET CAP: US $ 12.55BN NUMBER OF COUNTRIES: 114
with Ford will make us more innovative and more responsive in a fast-changing European automotive market.”
Customer choice at the centre of the transition A defining feature of Ford’ s strategy is its commitment to customer choice in the transition to electrification.
Rather than mandating a rapid shift to EV-only production, Ford intends to offer a range of electric and hybrid powertrains to reflect the diverse needs of European consumers and businesses
Jim says:“ We need to enable everyone to benefit from electrification and letting customers choose – whether that’ s fully electric or hybrid vehicles. It is about making the transition more attractive and more affordable for all consumers and businesses, stimulating demand rather than stifling it.”
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